Category Archives: News Brief

A growing number of homes sitting longer on the market has made buyers more relaxed about transacting, causing some to wait it out or even cancel contracts because they have more options.

Annual new listing growth jumped from 1.7 to 6.4 percent in one week. However, Realtor.com said the listing jump hasn’t translated to more home sales, as homebuyers struggle with affordability.

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow.

After amplifying Rocket’s Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant cut through noisy social media feeds by showcasing real client stories.

Home prices fell in 24 percent of markets, with five Florida markets posting the biggest price declines. But buyers chasing affordability drove up prices the most in parts of the Midwest and Southeast.

Revenue was up 15 percent year over year to $655 million and the company hit a positive net income for the second quarter in a row at $2 million.

A letter that accompanied the bloodied animal head sent to Agrippa CEO Blake Owens asserted that “‘AI’ is not going to replace brokers,” in a sign that it was likely sent by a broker who feels threatened by the new technology.

Elliman’s revenue was down year over year from the second quarter, but the firm’s performance improved between the first half of 2024 and the first half of 2025. CEO Michael Liebowitz also reasserted the firm’s position on private listings.

Luxury Presence has rolled out a series of AI agents for marketing, using them to help agents and brokerage marketing teams do more outreach, lead nurture and display advertising in less time.

Revenue was up 21.1 percent year over year to $2.06 billion, marking a new all-time high for the brokerage. Transactions were also up 20.9 percent year over year, even as transactions in the market overall dropped by 0.9 percent.